The Collins-McNeil Group, LLC (CMG) is a social impact strategy and communications consultancy headquartered in New York. We advise purpose driven organizations and mission driven leaders to drive strategic impact. We build brand, campaign and organizational strategies in the context of the larger political, philanthropic and cultural trends.
Social Impact & Communications Strategy
Stakeholder Management & Partnership Engagement
Message & Core Narrative Development
Thought Leadership & Brand Positioning
Talent Management & Sourcing
Experiential Event Activation
Black Futures Lab
In support of Black Future Lab's commitment to guiding how the Black Census is framed, discussed, and understood in political debate, CMG developed a public relations strategy that included paid ads, earned media, and influencer stakeholder engagement complemented by the development of national partnerships and interactive installations, while also providing day-to-day communications support.
SheaMoisture Social Justice Coalition
In response to national political unrest resulting from the deaths of George Floyd, Ahmaud Arbery and Breonna Taylor, SheaMoisture sought to respond to the urgent needs of its consumers to meet a complex cultural moment.
The Social Justice Coalition (SJC) is a $100,000 investment fund, advocacy campaign and mentorship program aimed to support Black- led community activism and social entrepreneurship.
CMG led the design and formation of the Social Justice Coalition and its Advisory Council. We provided stakeholder management and partnership development, message development, program design, content strategy, digital marketing and ongoing strategic advice to amplify the SJC.
Sundial Brands Impact Report
CMG served as the creative operations lead for the digital storytelling and data analytics agencies charged with developing the 2020 Impact Report which included, the agency search, pitch review, selection, and project execution.
CMG also managed the full execution of work scopes and agency retainers in addition to serving as the integration consultancy between the brand's consumer insights, community commerce, creative, engagement, events, and innovation teams.
Manhattan Chamber of Commerce
With a focus on building collective power to maintain ownership of their businesses and retain the tipped-wage credit, CMG developed a multi-channel public education and advocacy campaign led by a coalition of Black and Brown restaurateurs.
This communications strategy encompassed engagement, content, op-ed's, and organizing strategies, sourcing creative support, and providing on-site event production for press conferences and rallies.
Trailblazers: A Small Business Fellowship Program
CMG worked with The Gathering Spot to develop and launch this program, which included developing the programmatic curriculum, social content strategy and message development.
The Trailblazers, powered by SheaMoisture Men is a part of a multi-year commitment to identify one hundred Black male identifying entrepreneurs. The Trailblazers will welcome its second cohort in Los Angeles, CA Fall 2022.
A Case Study in Post-George Floyd Political Organizing
In the wake of national unrest resulting in police violence and misconduct, nearly 1,500 former and current New York City Mayor’s Office staff penned an open letter to Mayor de Blasio calling on him to enact immediate and radical police reforms.
CMG served as an organizing and public relations partner leading message development, speechwriting, press and in- person event coordination.
CMG also led the fundraising effort to support two New York based police reform organizations, the Brooklyn Movement Center and Communities United for Police Reform with direct 5-figure cash grants.
CMG secured and managed over four dozen national and local media outlets including: New York Magazine, The Washington Post, Rolling Stone Magazine, Politico, NBC 4, The New York Times, The Washington Post, Gothamist, 1010 Wins, The Atlantic and more.
Celebrating the Life and Legacy of Rep. John Lewis
CMG co-organized a vigil honoring the life and legacy of Rep. John Lewis (D-GA). We convened New York City’s city, state and federal elected officials, community members, national legacy and contemporary social and racial justice organizations and their leadership.
CMG served as an organizing and public relations partner leading strategic communications, stakeholder and partnership management and in- person event production.